This is an archive for Helvetica Bold, a public diplomacy project funded by Presence Switzerland in the early days of social media and online communities. Created as the lifestyle arm of Swiss Roots, which catered to Swiss expatriates and people of Swiss ancestry in the US, Helvetica Bold aimed to acquaint US audiences with the distinctiveness of Swiss design and lifestyle culture—beyond cheese, chocolate, and alps.

Helvetica Bold was conceptualised, created and helmed by Futurezoo.