Think Swiss Scholarships

Switzerland in general enjoys a reputation as an expensive vacationing spot for ‘grown ups’, so it’s not often the first choice of a young person considering educational travel opportunities. The Skype footage lent a ‘guerilla’ feel to the campaign, the idea was to resonate with the target audience comprised of mostly undergraduate college students, introducing the notion of the ThinkSwiss Exchange Program as not only an excellent career steering choice, but also a gateway to becoming a ‘global citizen’.